TP-Link and Kjell & Company turn Sweden pink again - donates SEK 500,000 to the Pink Ribbon Campaign

For the second consecutive year, TP-Link and Kjell & Company are continuing their partnership in support of the Swedish Cancer Society’s Pink Ribbon Campaign. Together, the companies are donating SEK 500,000 to cancer research, while also raising awareness of breast cancer and supporting the Swedish Cancer Society’s important work. 

“For us at TP-Link, it is important to contribute to the Swedish Cancer Society’s work while also raising awareness around an issue that affects so many people. Through our partnership with Kjell & Company, we want to use our platform and presence to highlight the Pink Ribbon Campaign and contribute to the continued work of the Swedish Cancer Society. We are proud to be part of the campaign again this year.” says Martin Buch, Channel Sales Manager at TP-Link. 

Pink touches in Kjell & Company stores 

Throughout October, Kjell & Company’s 115 stores across Sweden will feature pink elements as part of this year’s Pink Ribbon Campaign. The retailer’s signature blue store environment will be complemented by pink details, while its large-scale lighting campaign will also be given a Pink Ribbon theme under the message “Technology that gives hope”. 

Together with TP-Link, Kjell & Company is also introducing specially marked Pink Ribbon packaging for selected products: Tapo C220, Tapo C520WS, Tapo HB112, Tapo C645D KIT, Tapo RV30 Max Plus Gen 2, Archer NX200 and Deco BE65. Customers can also make a direct contribution to the campaign in stores by scanning a QR code. 

Making a difference together 

“Through Kjell & Company’s broad customer reach and our shared commitment, we can reach even more people and raise awareness of an important cause. Together, we can make a difference.” says Martin Buch, Channel Sales Manager at TP-Link. 

Find the campaign at your nearest Kjell & Company store or online at www.kjell.com/se/rosabandet 

About TP-Link 

Headquartered in the United States, TP-Link is a global provider of reliable networking and smart home products. The company is consistently ranked as the world’s leading provider of Wi-Fi devices. TP-Link is committed to developing innovative solutions that make everyday life easier through faster and more reliable connectivity. With a focus on high quality, the company serves customers in more than 170 countries and continues to strengthen its global presence. 

About the Swedish Cancer Society’s Pink Ribbon Campaign 

The Swedish Cancer Society’s Pink Ribbon Campaign takes place throughout October to raise funds for cancer research in Sweden, increase knowledge about cancer, and influence decision-makers on issues related to cancer prevention and care. 

Learn more about the Swedish Cancer Society’s Pink Ribbon Campaign at www.cancerfonden.se/rosabandet