Tapo is the Most Sold Consumer Surveillance Camera Brand in Sweden and Denmark

TP-Link Announces: Tapo is the Most Sold Consumer Surveillance Camera Brand in Sweden and Denmark

Verified by NIQ (GfK Sales Tracking)

Stockholm, Sweden - 2025–12-01 - TP-Link is proud to announce that Tapo has been verified as the most sold consumer surveillance camera brand in both Sweden and Denmark, according to GfK Sales Tracking (part of NielsenIQ).

This recognition confirms Tapo’s leadership in the Nordic smart home camera market and reflects strong consumer trust, product reliability, and broad retail availability across the region.

“We are incredibly proud of this milestone. Nordic consumers expect the best paired with simplicity, reliability, and great user experience and Tapo continues to deliver on all of this. This confirmation from NIQ solidifies our position as a leading smart home brand in Sweden and Denmark,” says Petter Adolfsson, Nordic Marketing Manager at TP-Link.

A Leading Choice for Consumers

Tapo’s wide range of smart surveillance cameras, known for their intuitive setup, powerful features, and affordable price point has made the brand a natural first choice for Swedish and Danish consumers seeking home security solutions. 

This achievement highlights Tapo’s strong presence across the Nordics, the rapid growth in consumer adoption of smart home solutions, and the brand’s continued commitment to delivering accessible, high-quality security products.

 

About TP-Link

TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

About Tapo

Tapo is TP-Link’s fast-growing smart home brand, offering a complete ecosystem of connected solutions including surveillance cameras, smart plugs, lighting, sensors, robot vacuums, and automation tools designed to make everyday life smarter and safer.

About Claim 

Based on GfK Sales Tracking, Sweden and Denmark Net Cams, Sep 2024–Aug 2025, Panelmarket, Sales Units. Copyright © 2025, Nielsen Consumer LLC.”