TP-Link and Kjell & Company Turn Sweden Pink

TP-Link and Kjell & Company Turn Sweden Pink – Donate SEK 400,000 to the Swedish Cancer Society’s Pink Ribbon Campaign

This year, Kjell & Company is a Pink Partner of the Swedish Cancer Society. An important collaboration where TP-Link is supporting Kjell & Company in the campaign. Through the partnership, the companies are donating SEK 400,000 to cancer research while spreading light, hope, and awareness of breast cancer across Sweden – including by wrapping a tram in Gothenburg in pink.

"We are honored to contribute to the important work of the Swedish Cancer Society. As a global company, we want to use our presence in the Nordics to raise awareness and inspire engagement. Together with Kjell & Company, we want to show that we stand united in the fight against cancer and hope that our contribution can make a difference," says Martin Buch, Channel Sales Manager at TP-Link.

Pink initiatives across Sweden

As part of the campaign, Kjell & Company’s 115 stores will complement their signature blue with pink throughout October. The company’s major lighting campaign will also be packaged under the Pink Ribbon theme, carrying the message of “light that brings hope.” Together with TP-Link, specially marked Pink Ribbon editions of selected products will be launched: Tapo C200, Tapo C520WS, Tapo C410, and Deco BE65. In addition, a tram in Gothenburg will be decorated in pink for three weeks to further spread the message. Customers can also contribute directly to the fundraising campaign via QR codes in-store.

A shared responsibility

"Companies play an important role in addressing societal issues. Doing this together with Kjell & Company allows us to combine our technological innovation with their extensive customer reach, enabling us to make an even greater impact," adds Martin Buch.

About TP-Link

TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

About the Pink Ribbon campaign

The Swedish Cancer Society’s Pink Ribbon campaign runs throughout October to fund Swedish cancer research, spread knowledge about cancer, and influence policymakers on cancer prevention and care.

Read more about the Pink Ribbon campaign at: www.cancerfonden.se/rosabandet