TP-Link’s Omada Undergoes Strategic Re-branding to Reflect Next Generation of Enterprise Connectivity

TP-Link’s Omada Undergoes Strategic Re-branding to Reflect Next Generation of Enterprise Connectivity

The revamped look and feel reflects across all corporate assets and partner interfaces

Mumbai, May 28, 2025:

Connectivity solutions provider TP-Link India has announced a complete strategic re-branding of its enterprise solutions brand Omada. The refreshed branding embodies and reflects Omada’s commitment to providing seamless, integrated, and scalable connectivity solutions for businesses across sectors and sizes. It also underlines Omada as TP-Link’s exclusive B2B brand, crafting its own unique identity as the partner of choice for Indian businesses.

Omada’s new logo, at the heart of its visual identity, combines a circle and a repeating radiant line pattern. The circle represents central control, with Omada’s enterprise connectivity solutions providing a one-stop intelligent platform for APs, gateways, switches, across multiple locations. The radiant lines reflect seamless connectivity and robust network reach.

The overall visual changes also include a fresh colour palette of vibrant hues that reflect trustworthiness and innovation, while staying true to TP-Link India’s identity. The font now used is Manrope, an open-source sans serif font, which is easy to implement across applications such as print, web, etc.

The new branding has been adopted across Omada’s interfaces for its business partners, including mobile and desktop dashboards. Omada also now offers its partners a refreshed cloud-based controller for easy monitoring and control. A new dark mode is also now available across its interfaces.

“Omada is not just networking hardware. It’s an intelligent ecosystem, designed to empower IT administrators with control, visibility, and reliability, no matter the size of the organization. The all-new branding reflects these ethos and we are confident it will resonate with our partners,” said Sanjay Sehgal, CEO and Managing Director, TP-Link India.

TP-Link India is a long-standing, undisputed market leader in Wi-Fi solutions across categories. Omada by TP-Link has been servicing businesses in India for over two years, with partners in education, hospitality, and retail, among others. The new branding illustrates Omada’s success and superior performance. India is seeing a surge in businesses, especially MSMEs, coming online, and Omada, with its tailored solutions, is well positioned to help them drive their digital growth and contribute to India’s economy.  

About TP-Link India: TP-Link India, a part of US-headquartered TP-Link Systems Inc., is a globally recognized leader in networking and connectivity solutions, offering a wide range of routers, switches, security cameras, and smart home devices. It also offers a suite of enterprise connectivity solutions via its dedicated brand Omada. The parent company is consistently ranked by analyst firm IDC as the No. 1 provider of Wi-Fi devices, supplying to more than 170 countries and serving billions of people worldwide. With a strong focus on reliability, performance, and innovation, TP-Link India continues to drive seamless connectivity for homes and businesses worldwide.