Omada’s Channel Story Is Coming Into Focus

Awards are nice, but in the Channel they usually point to something bigger. They show whether a vendor is actually listening to partners, whether it is putting resources behind the channel, and whether the technology gives partners a real business case to build around. 

That is the story Omada by TP-Link is living right now. The recent industry recognition matters, but the more interesting piece is how Omada by TP-Link is using this moment to introduce itself to B2B partners, MSPs, and solution providers. Click here to read the CRN Top 25 Technology Disruptors of 2026 [CRN subscription required].

Omada by TP-Link is not new to the market. The company has spent more than 30 years building networking products, refining its supply chain, and earning trust with customers around the world. What is newer is the focused push behind Omada as a commercial brand built for the channel, not just as a product line partners happen to sell. 

Curtiz Gangi, Vice President of Channels, put it simply: “Omada wants partners to make money, not just move boxes. The goal is to give them technology, enablement, and a program structure that can support a healthier long-term services business.” Read the full article here. 

That starts with the portfolio. Omada brings together switching, wireless, gateways, management tools, and surveillance under one commercial ecosystem. For partners, that means fewer disconnected conversations with customers and more room to deliver a complete infrastructure solution. 

The business model is also part of the appeal. Omada does not require mandatory cloud licensing fees and 5% upfront discounts for partners, which gives partners more flexibility in how they package, quote, and manage customer environments. It also gives MSPs a cleaner path to build recurring services around deployment, monitoring, maintenance, and support. 

Omada is pairing that product story with a stronger partner program. The SolutionX Partner Program brings in practical support: free training, certifications, sales and engineering resources, and complimentary lab equipment for qualified partners. In other words, the company is trying to lower the barrier for partners who want to test, learn, and confidently recommend the platform. 

Gangi also pointed to something less technical but just as important: community. 

The name “Omada” means team, and the company is leaning into that idea. Rather than pushing a one-way message into the channel, Omada says it wants partner feedback to shape what comes next, from product priorities to enablement needs to go-to-market support. 

That matters as networking and surveillance continue to come together. Partners are being asked to solve more for customers, often with lean teams and compressed margins. Omada’s pitch is that it can make those conversations simpler, more profitable, and easier to support after the sale. 

For partners looking for a different kind of infrastructure vendor, the message is straightforward: Omada wants to build with you, not just sell through you.