Why is Omada Rebranding?
Redefining Omada with a Distinct Identity
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Visual Identity Design Update
Omada’s new, distinct, and impactful visual identity easily sets it apart from competitors. The introduction of a unified account system, enhanced support system, and a revamped official website will offer customers and partners comprehensive, professional, and systematic full-stack services, leading to better market responses.
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Embracing a Standalone Brand Identity
Omada’s rebranding asserts its independence in the global B2B market. This transformation solidifies its role as a trusted and specialized partner for business solutions worldwide.
Sharpening Omada's Brand Strategy and Focus
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Dedicated to Business Success
Omada is now TP-Link’s exclusive brand for B2B. This strategic move reaffirms Omada’s deep commitment to the B2B sales channels, highlighting the firm’s dedication to empowering business partners with advanced business solutions.
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Partner-Driven Growth
Omada provides exceptional value for modern businesses through innovative technology, robust security, reliability, and strong partner support. The SolutionX Partner Program offers exclusive benefits, value-added tools, and competitive pricing to help partners maximize profitability and market potential.
New Logo
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Our new logo more prominently underscores Omada, signaling its evolution as a standalone B2B brand from TP-Link.
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Inspired by circularity, the prominent “O” icon highlights Omada’s commitment to empowering businesses with cutting-edge business solutions.
2016-2024
Beyond 2025
Logo Inspiration
Our logo is the most focused, powerful, singular representation of our company. In protecting the integrity of our logo, we protect the integrity of our brand. It is the most important and core element of our visual identity.
Visual Concept
The repeating line pattern conveys the idea of integration and a seamless experience with engineered steps.
Smooth Communication
Circularity, Ecosystem
Logo Overview
Our logo includes three elements:
1. Our wordmark
2. An icon inspired "O"
3. An endorsement line
Our logo takes an ordinary letter and transforms it into an iconic symbol. The wordmark's lowercase sans serif type creates an approachable, human feel, while the TP-Link endorsement reinforces our expertise.
New Color and Typography
Color Specifications
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Our color palette features vibrant colors that signal trustworthiness and innovation.
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Distinct and impactful, these colors help distinguish Omada from the competitive landscape, while connecting to the TP Link parent brand.
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Our primary colors should be the focus of our communications. They will makeup the majority of color use presenting Omada by tp-link as generally Deep Teal and white. Grays and blacks reinforce the bold contrasts.
Primary Font
Manrope is a modern sans-serif font that is both open-source and variable. These features make it flexible and easily implemented in print, web, and other applications.
Manrope
Extra Light
Light
Regular
New Cloud Platform
Omada Cloud-Based Controller
2016-2024
Beyond 2025
Light Mode
Dark Mode
New Mobile APPs
Omada New App
Omada New Navi
Light Mode
Dark Mode
New Website
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First Unified ID Account System
One TP-Link account is needed to access all business platforms, including the Support Portal, Partner Program, Partner Program app, Omada website, and VIGI website, without repeated registrations and logins
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New Solution Landing Pages
We are committed to solution-based marketing with solid case studies to better match our clients' actual use scenarios and needs, providing more targeted support
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New Navigation Bar
B2B-oriented and clearer
Always pinned to the top
From products, solutions, to rich resources, our new navigation bar is now ready for business!
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New Product Filter
Always pinned to the top
More accurately filters content to align with user decision-making behavior during product searches
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New Omada Home Page
New structure and content to enhance readability and usability, offering efficient information search and creating a professional brand first impression
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New Support Home
Provides technical support for Omada business products through a full suite of materials, like online documents, videos, resources, tools, and support services