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Here's How Free WiFi for Your Customers Can Benefit Your Business

By Denise De Albuquerque 01-11-2022

Nowadays, free WiFi in any establishment is no longer a benefit but an expectation. However, some business owners are still hesitant to invest in this feature as they worry about the installation and maintenance costs. But what if the benefits can outweigh the costs of giving customers free WiFi access?

WiFi availability is a deciding factor for customers whether or NOT to visit your establishment.

Though your business might be the most charming in the world, if your potential customers can't get online while they're visiting, they may take their money elsewhere. According to recent studies and surveys, more consumers say that WiFi availability is a deciding factor when choosing where to eat or shop. So if you're looking for ways to attract and bring in more customers, providing WiFi should be at the top of your list.

WiFi signal strength is crucial for businesses, especially for the hospitality, dining, and transport industries.

Customer expectations are very high for service-oriented companies like hotels, restaurants, and airports because most of their clientele are also doing business that heavily relies on mobility and connectivity. Without a dependable connection, these guests are likely to get easily frustrated and go elsewhere.

Customers use free WiFi to do purchase research.

When your customers use your free WiFi, they're likely researching their purchase options. Connectivity gives them accessible, relevant information that establishes their decisions before making a purchase. This research includes price comparisons, looking at customer reviews, and checking for product specifications.

Free WiFi service is one of the best digital marketing tools for businesses.

When you offer free WiFi to your customers, you can control and strategize how they'll have access to it. For example, you can either direct them to a log-in portal that showcases your products and services or encourage them to submit contact information which you can collect and use for other types of marketing communications such as email newsletters. You can also offer exclusive promotions and discounts through a captive portal to generate additional sales for your business.

Ultimately, having free WiFi increases customer satisfaction and loyalty.

Free WiFi service can make customers happy, and when they are happy, they tend to stay longer and avail themselves more of your products or services. In addition, if they are satisfied with the quality of your connection, it encourages them to share their experience with others on social media, increasing the likelihood that they will return to your business.

Investing in safe and reliable WiFi connectivity does not have to be expensive.

Now that you understand how free WiFi for your customers can benefit your business, you can now consider enhancing your network infrastructure. TP-Link is one of the leading and most affordable providers of network connectivity solutions for enterprise networks. We offer an array of products that mitigate costs and simplify your connection, including Power over Ethernet (PoE) ports which eliminate the need to install power wiring and additional cabling for devices like IP cameras or VoIP phones. These solutions also create the possibility of installing devices in remote and hard-to-reach areas such as high ceilings, saving you space, contractor fees, and installation time.

Learn more about our business solutions by visiting https://www.tp-link.com/ca/business-networking/ or contact us through sales.ca@tp-link.com.

Denise De Albuquerque

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