Homepage > Blog > Free WiFi: A low-cost marketing strategy to boost your online presence

Free WiFi: A low-cost marketing strategy to boost your online presence

By Denise De Albuquerque

Your business's online presence plays a significant part in branding and marketing. It can captivate and retain more customers and even generate more sales. However, in a world of fierce competition, how do you create the strongest presence?

Simple, offer free WiFi to your customers. It is one of the most effective and low-cost ways to capture your customers and elevate your online brand presence. Here are the ways it can impact your business:

Boost in social media engagement

By providing a reliable and free WiFi service, customers are more likely to spend more time in your business establishment. This can increase the chances of customers posting photos or videos of their experience at your establishment on social media platforms such as Facebook, Twitter and Instagram. Customers engaging with your business on social media can introduce your brand to a new audience.

Increased customer loyalty

A free WiFi service not only attracts new customers but also encourages customer loyalty. Providing the best service to your customers will make them feel valued and appreciated, ultimately increasing their loyalty toward your brand. Free WiFi may now be an additional aspect of your customer service, but it is well worth the minimum cost and effort it takes to set up.

Cost-effective marketing

Free WiFi is an excellent and cost-effective marketing strategy. By offering this service to your customers, you are indirectly advertising your brand through the customers who use the service. A captive portal can greatly enhance this advertising by requiring customers to log in using social media profiles, email addresses or phone numbers. This data collection gives you all the contact information you need to send follow-up emails, offers and promotions to increase customer retention.

Keep up with the competition

Providing free WiFi to your customers is becoming a standard for businesses today. Your competitors are probably already offering this service and you could be losing customers to them. By implementing a WiFi service in your business, you keep yourself at the forefront of your industry. This service is an excellent way to demonstrate to customers that you value their convenience and satisfaction.

Data collection and analysis

The data collected through a captive portal can provide valuable customer information, such as demographics and buying behaviours. With this data, you can study and analyze the information to understand your target audience and consumer trends. Through these, you can create more effective marketing strategies catering to their specific needs and preferences, differentiating you from your competition.

Once your business starts offering free WiFi to your customers, you can instantly gain the numerous benefits that come with it. The easiest way to set up your free WiFi service is through Omada SDN. With its intuitive interface, you can choose from eight different captive portal authentication methods, including Facebook login, vouchers and SMS. These flexible options provide your customers with an added layer of convenience and security. Additionally, Omada's networking solutions offer a variety of safety features to protect your users' data from unauthorized access. To know more, visit https://www.tp-link.com/ca/business-networking/ or email us at sales.ca@tp-link.com.

Denise De Albuquerque

From United States?

Get products, events and services for your region.