TP-Link Nordic Enterprises AB and EET Group In New Collaboration

Stockholm, February 8, 2024

TP-Link, a global leader in network communication technology, announces a strategic partnership with EET Group the leading value-adding specialist IT distributor, serving over 30,000 satisfied customers across Europe. This partnership aims to elevate the distribution of TP-Link's innovative products in the Nordic region.

As part of this collaboration, TP-Link Nordic Enterprises AB and EET Group will join forces to provide industry-leading expertise and same-day shipment of TP-Link products, ensuring a seamless experience for customers in the Nordic countries. The partnership aligns with TP-Link's commitment to delivering high-quality solutions globally.

"We are thrilled to embark on this journey with EET Group. This partnership signifies a significant step forward in expanding our reach and providing cutting-edge technology to even more customers in the Nordic region," said Irving Mao, Country Manager at TP-Link Nordic Enterprises AB.

"This new distribution partnership marks the beginning of an exciting chapter for both EET and TP-Link. We are delighted to introduce Omada by TP-Link to our customers in Nordics. Omada's Software Defined Networking (SDN) platform integrates network devices, including access points, switches, and gateways, providing 100% centralized cloud management. Our Nordic partners will be able to enjoy TP-Link's cutting-edge solutions from early 2024.'' Said Ken Nielsen, Product Manager Network Solutions, EET Group.

For more information about TP-Link products and the collaboration, please visit TP-Link Nordic Enterprises AB's website at https://www.tp-link.com/se/.

About TP-Link

TP-Link is a global innovator and provider of consumer and enterprise networking products and the world's No. 1 provider of WLAN and broadband CPE devices with products available in over 120 countries for hundreds of millions of customers. TP-Link provides award-winning networking products in wireless routers, cable/DSL gateways, powerline adapters, range extenders, cloud cameras, smart home devices, and accessories for global end-users. We remain committed to intensive R&D, efficient production, and strict quality control. TP-Link also endeavours to provide stable Business Wi-Fi solutions for small and medium business customers and reliable enterprise switches and routers.

About EET Group

EET Group is a value-adding specialist IT distributor, providing suppliers and customers with expert industry knowledge, intelligent logistics solutions, unique sales service and smart marketing tools. We operate in 23 markets across Europe, carry over 1.100 brands and serve more than 30.000 buying customers annually.